Digital Content
Bundesliga anytime, anywhere
From light-hearted animations to rewarding games, Bundesliga content keeps fans entertained. The International Product Portfolio provides coverage for all your channels and outlets with ready-to-publish campaigns and videos. Our products are designed to keep everyone tuned in and engaged – from the team-colour wearing fans to the casual observers.
Digital Content
Bundesliga anytime, anywhere
From light-hearted animations to rewarding games, Bundesliga content keeps fans entertained. The International Product Portfolio provides coverage for all your channels and outlets with ready-to-publish campaigns and videos. Our products are designed to keep everyone tuned in and engaged – from the team-colour wearing fans to the casual observers.
Digital Highlights Clips
  • 1 highlight clip per match, released ready for online publishing and broadcasting
  • 1 clip per match, including Supercup and Relegation Play-Offs (309 total)
  • Duration: 2 minutes per clip
  • English voice-over / international sound
  • Delivery includes thumbnail JPG and XML data file
  • Released: Approx. 1 hour after respective final whistle
  • Distribution: B2B Portal, Push Distribution
Round-Up Clips
  • 2 clips per matchday covering the essence of Saturday's and Sunday's matches
  • 66 per season
  • Duration: 3 minutes
  • English voice-over / international sound
  • Released: Approx. 2 hours after final whistle of final Saturday and Sunday match
  • Distribution: B2B Portal
Social Media Content Service
  • Daily supply of highly-engaging videos, artworks and graphics dedicated for social media (Facebook, Instagram, Twitter, YouTube)
  • 16 assets per week, including 8 videos and 8 photos
  • English graphics, videos presented with English voice-over and international sound
  • Delivery includes post suggestions and pre-defined hashtags
  • Released: Monday to Thursday 17:00 CET
  • Distribution: B2B Portal
Localised Clips
  • Player and/or team clips compiled by artificial intelligence-driven software and made ready to use after respective matchday
  • Up to 30 clips per matchday with an additional 30 clips each month during the season
  • English and international sound
  • Categories upon request and can be customised to broadcaster needs.
  • Video format in mp4 (mainly 16:9 and selected assets formatted in 1:1)
  • Distribution: B2B Portal, Push Distribution
NEW!
In-Match Clips
  • In-Match clips compiled by artificial intelligence-driven software and made ready to use in near-real time (e.g. goals, chances, penalties)
  • English and international sound
  • Categories upon request and can be customised to broadcaster needs.
  • Video format in mp4 (mainly 16:9 and selected assets formatted in 1:1)
  • Distribution: B2B Portal, Push Distribution
Bundesliga Engagement Campaigns
  • 2 Engagement Campaigns for summer and winter break to better target your audience with relevant messaging
  • Includes a mix of editorial and promotional content with campaign playbook, competition prizes and access to promotional network of clubs and league
  • English voice-over and subtitles
  • Clean version and editable artworks/graphics available
  • Released: During seasonal breaks
  • Distribution: B2B Portal
Editorial and Partner Campaigns
  • Campaigns designed with global to local scope with different themes (events, players, teams)
  • Up to 7 per season
  • Mix of editorial and partner-driven campaigns
  • English voice-over and subtitles
  • Clean version and editable artworks/graphics available
  • Released: Throughout the season
  • Distribution: B2B Portal
Bundesliga Voting Tool
  • Voting tool with engagement focus on preferred video and graphics content
  • Duration, design, language and broadcaster logo integration all possible customisation options
  • Integration done through embed codes
  • Includes available prizes for contests to increase user gratification
  • Released: Upon Request
  • Distribution: B2B Portal
Bundesliga Quiz
  • Quiz tool with engagement focus on casual fans for educational purposes
  • Duration, design, language and broadcaster logo integration all possible customisation options
  • Integration done through embed codes with ready-to-launch version delivered
  • Includes available prizes for contests to increase user gratification
  • Released: Upon request
  • Distribution: B2B Portal
Bundesliga Predictor
  • Prediction game with engagement focus on casual fans
  • Customised web predictor hosted and run by DFL included in chosen partner subdomain (such as co-branded version) with potential customisation
  • Widget for flexible integration in partner web offering includes social sharing option
  • Prizes available for certain contests to increase user gratification (league-, club- or player-specific quizzes, etc.)
  • Released: Upon request
  • Distribution: B2B Portal

Your Local Contacts

Henning Brinkmann
Manager Sales Europe/Africa
+49 69 65005 287
Robin Austermann
Manager Sales Europe/Latin America
+49 69 65005 237
DFL Deutsche Fußball Liga GmbH
+49 69 65005 0
info@bundesliga.combundesliga.com
Bundesliga International GmbH
+49 69 65005 0
info@bundesliga-international.combundesliga-international.com
© 2019 DFL Deutsche Fußball Liga e.V.