Digital Content
Bundesliga anytime, anywhere
From shareable GIFs to rewarding games, Bundesliga content keeps fans entertained. The International Product Portfolio provides coverage for all your channels and outlets with ready-to-publish campaigns and videos. Our products are designed to keep everyone tuned in and engaged – from the team-colour wearing fans to the casual observers.
Digital Content
Bundesliga anytime, anywhere
From shareable GIFs to rewarding games, Bundesliga content keeps fans entertained. The International Product Portfolio provides coverage for all your channels and outlets with ready-to-publish campaigns and videos. Our products are designed to keep everyone tuned in and engaged – from the team-colour wearing fans to the casual observers.
Digital Highlights Clips
  • 1 highlight clip per match, released ready for online publishing and broadcasting
  • 1 clip per match, including Supercup and Relegation Play-Offs (309 total)
  • Duration: 2 minutes per clip
  • English voice-over / international sound
  • Delivery includes thumbnail JPG and XML data file
  • Released: Approx. 1 hour after respective final whistle
  • Distribution: File Delivery, Push Distribution possible
Round-Up Clips
  • 2 clips per matchday covering the essence of Saturday's and Sunday's matches
  • 66 per season
  • Duration: 3 minutes
  • English voice-over / international sound
  • Released: Approx. 2 hours after final whistle of final Saturday and Sunday match
  • Distribution: FIle Delivery
Social Media Content Service
  • Daily supply of highly-engaging videos, artworks and graphics dedicated for social media (Facebook, Instagram, Twitter, YouTube)
  • 16 assets per week, including 8 videos and 8 photos
  • English graphics, videos presented with English voice-over and international sound
  • Delivery includes post suggestions and pre-defined hashtags
  • Released: Monday to Thursday 17:00 CET
  • Distribution: B2B Portal
NEW!
Localised Clips
  • Player and/or team clips compiled by artificial intelligence-driven software and made ready to use in near-real time
  • Up to 30 clips per matchday with an additional 30 clips each month during the season
  • English and international sound
  • Categories upon request and can be customised to broadcaster needs.
  • Video format in mp4 (mainly 16:9 and selected assets formatted in 1:1)
  • Distribution: File Delivery, Push Distribution
Bundesliga Engagement Campaigns
  • 2 Engagement Campaigns for summer and winter break to better target your audience with relevant messaging
  • 2 campaigns annually
  • English voice-over and subtitles
  • Includes a mix of editorial and promotional content with campaign playbook, competition prizes and access to promotional network of clubs and league
  • Clean version and editable artworks/graphics available
  • Released: During seasonal breaks
  • Distribution: B2B Portal
Bundesliga Platform Synergy Campaigns
  • Campaigns designed with global to local scope with thematic, player and team focuses
  • Up to 8 per season
  • English voice-over and subtitles
  • Includes a mix of editorial and promotional content with campaign playbook, competition prizes and access to promotional network of clubs and league
  • Mix of editorial and partner-driven campaigns
  • Clean version and editable artworks/graphics available
  • Released: Throughout the season
  • Distribution: B2B Portal
Bundesliga Voting Tool
  • Voting tool with engagement focus on preferred video and graphics content
  • Duration, design, language and broadcaster logo integration all possible customisation options
  • Integration done through embed codes
  • Includes available prizes for contests to increase user gratification
  • Distribution: B2B Portal
Bundesliga Quiz
  • Quiz tool with engagement focus on casual fans for educational purposes
  • Duration, design, language and broadcaster logo integration all possible customisation options
  • Integration done through embed codes with ready-to-launch version delivered
  • Includes available prizes for contests to increase user gratification
  • Distribution: B2B Portal
Bundesliga Predictor
  • Prediction game with engagement focus on casual fans
  • Customised web predictor hosted and run by DFL included in chosen partner subdomain (such as co-branded version) with potential customisation
  • Widget for flexible integration in partner web offering includes social sharing option
  • Prizes available for certain contests to increase user gratification (league-, club- or player-specific quizzes, etc.)
  • Released: Upon request
  • Distribution: B2B Portal

Your Local Contacts

Henning Brinkmann
Manager Sales Europe/Africa
+49 69 65005 287
Robin Austermann
Manager Sales Europe/Latin America
+49 69 65005 237
DFL Deutsche Fußball Liga GmbH
+49 69 65005 0
info@bundesliga.combundesliga.com
Bundesliga International GmbH
+49 69 65005 0
info@bundesliga-international.combundesliga-international.com
© 2019 DFL Deutsche Fußball Liga e.V.