Short Formats
Bundesliga anytime, anywhere
From light-hearted animations to engaging content, Bundesliga content keeps fans entertained. The International Product Portfolio provides coverage for all your channels and outlets with ready-to-publish videos and graphics. Our products are designed to keep everyone tuned in and engaged - from the team-colour wearing fans to the casual observers. Localised on-demand production, e.g. clips with focus on different regions and local star players in the respective local language, is simply the icing on the top.
Short Formats
Bundesliga anytime, anywhere
From light-hearted animations to engaging content, Bundesliga content keeps fans entertained. The International Product Portfolio provides coverage for all your channels and outlets with ready-to-publish videos and graphics. Our products are designed to keep everyone tuned in and engaged - from the team-colour wearing fans to the casual observers. Localised on-demand production, e.g. clips with focus on different regions and local star players in the respective local language, is simply the icing on the top.
Near Live Clips
  • Customised matchday coverage on social media and digital channels
  • Available for all matches per matchday (Bundesliga & Bundesliga 2)
  • Duration: 10 seconds - 150 seconds
  • English and international sound
  • MP4 available in multiple video ratios (16:9, 9:16, 4:5)
  • Customisation options: On-demand production of key market players possible
  • Released: during matchdays
  • Distribution: B2B Portal, Push Distribution, Greenfly
Highlights Clips
  • Dedicated highlights clips for each match and matchday
  • 1 highlight clip per match and 2 clips per matchday covering the essence from all matches
  • Available for all matches per matchday (Bundesliga & Bundesliga 2)
  • Duration: 2 & 6 minutes
  • English voice-over and international sound
  • Single highlights delivery includes thumbnail JPG and XML data file
  • Released: Approx. 1 hour after respective final whistle (single highlights clips), approx. 2 hours after final whistle (matchday highlights clips)
  • Distribution: B2B Portal, Media Portal
Short Clips & Graphics
  • Daily supply of highly-engaging videos, artworks and graphics dedicated for social media (Facebook, Instagram, Twitter, YouTube, TikTok)
  • More than 20 assets per week
  • Duration: 20 seconds to 180 seconds
  • English graphics, videos presented with English voice-over and international sound, several clips available in multiple languages (English, Spanish, French, Portuguese & Arabic)
  • localised on-demand clip production possible, e.g. with focus on different regions and local star players
  • Released: Thorughout the week and on matchdays
  • Distribution: B2B Portal, Push Distribution
Top Match Promotion Clips
  • Promote your Bundesliga matches with an editorially-produced trailer clip
  • 5 clips per matchday in total (one per kick-off slot)
  • 1 clip per matchday as hybrid version with German live calls
  • English voice-over and live calls / international sound
  • Duration: 30 seconds
  • Music cue sheet and rough cut footage available
  • Clips in 9:16 (Duration 15 sec) available for selected matches
  • Released: 7 days before the respective matchday
  • Distribution: B2B Portal & Media Portal

Your Local Contacts

Henning Brinkmann
Head of EMEA
+49 69 65005 287
Robin Austermann
Head of Europe & Latam
+49 69 65005 237
DFL Deutsche Fußball Liga GmbH
+49 69 65005 0
info@bundesliga.combundesliga.com
Bundesliga International GmbH
+49 69 65005 0
info@bundesliga-international.combundesliga-international.com
© 2019 DFL Deutsche Fußball Liga e.V.