What’s New 2020/21

Our latest products for this season

This is what you and your audience can expect from the upcoming Bundesliga season. We’ve further optimised our products and services, introducing more game-changing innovations, as we do every season. Based on our customer feedback and suggestions, we’ve invested in new and enhanced formats, including more digital content, localised and personalised storytelling, and advanced state-of-the-art technology in content production and distribution. We hope you love what we have planned for Season 2020/21 to keep your subscribers and viewers hooked on Bundesliga content and promotions.

What’s New 2020/21

Our latest products for this season

Social Media Matchday Feed

Experience the Bundesliga from a completely new perspective. Experienced Social Media Reporters from clubs and DFL provide you with unique insights before, during and after each match. Ready-to-publish snippets produced with smartphones tell the matchday story in a way you haven't seen before: team arrivals, warm-ups, club-specific stories and matchday traditions, social media angles during matches and all the emotions and interviews post-match. This service is realised through near-live digital distribution through Bundesliga's innovative digital B2B platforms so that you can push it immediately on your website, apps and social media channels.

Bundesliga Matches

In-Match Clips

Digital clips of all relevant match events as they happen: goals, red cards, penalties and many more. Depending your selections, you will be notified immediately when relevant clips are available for download or you can convienently search and pull them from our B2B-Portal. This product can be combined with our localised clips offering, i.e. you can define rules for your relevant clubs, players or match events.

Digital Content

Interactive Feed

One of the most innovative Bundesliga products. Especially designed for OTT and mobile platforms, the Interactive Feed allows your users to consume football in a complete new way. They can create their personalised Bundesliga conference for parallel matches, watch Highlights whenever they want, check live stats and line-ups at any time - and this all without leaving the main screen. For the Bundesliga conference, the users can either receive smart notifications based on their preferences, or let the AI guide them through the matchday so that they will never again miss any relevant match action. And there are many more features available: localised graphics in various languages, multi-audio support, voting tools, additional interactive editorial (e.g. pre-match studios) and commercials elements (clickable ads/banners). Tune in and get inspired!

Bundesliga Live Streams

All Bundesliga Live Matches and Instant Highlights Feeds are available as live streams - additionally to European satellite and BT Tower distribution. Those feeds can either serve as main way of distribution for digital /OTT licensees or alternatively as additional back-up to existing distribution channels. Bundesliga 2 matches and extra feeds are available as ratecard service upon request. The service is provided by Bundesliga's hostbroadcaster Sportcast in close cooperation with our official technology provider AWS.

Bundesliga Matches

Your Local Contacts

Henning Brinkmann

Manager Sales Europe/Africa

+49 69 65005 287

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Robin Austermann

Manager Sales Europe/Latin America

+49 69 65005 237

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DFL Deutsche Fußball Liga GmbH

+49 69 65005 0

info@bundesliga.com bundesliga.com

Bundesliga International GmbH

+49 69 65005 0

info@bundesliga-international.com bundesliga-international.com

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