What’s New 2022/23
Our latest products for this season
For the upcoming Bundesliga season we’ve further optimised our products and services, introducing more game-changing innovations, as we do every season. Based on our customer feedback, we’ve invested in new and enhanced formats and in advanced state-of-the-art technology in content production and distribution to keep your audience hooked on Bundesliga content and promotions for the new season 2022/23.
What’s New 2022/23
Our latest products for this season
For the upcoming Bundesliga season we’ve further optimised our products and services, introducing more game-changing innovations, as we do every season. Based on our customer feedback, we’ve invested in new and enhanced formats and in advanced state-of-the-art technology in content production and distribution to keep your audience hooked on Bundesliga content and promotions for the new season 2022/23.
Bundesliga Live Match - Rundown

Bundesliga Live Match - Rundown

There are many things fans can do during halftime of a football match or after the match. The most simple one is: stay where you are and continue watching. And as long as there is no halftime show or commercials (or if you are an OTT platform), the Bundesliga wants to make you an attractive offer: stay with us on the worldfeed. The new Bundesliga Standard Rundown for all matches in the next season 2022/23 will be enhanced during the half time and after the match. Editorially refined compilations, extended highlights and the integration of the super-flash interviews in the editorial window after the match will allow your fans to stay hooked for the second half and get the best quotes and highlights after the match.

Tactical Feed

Tactical Feed

This unique data-driven feed is made for not only die-hard football fans that are interested in facts, statistics and data. Captured by the scouting camera this feed offers a great second viewing option - every few minutes a J-frame and/or overlays will enhance the feed with the latest alerts, facts and statistics . The Tactical Feed will be available 10x this season including all top matches. The feed will be provided with extra dual commentary with a lead commentator and a tactics analysis expert and distributed free-of-charge via the live stream option. A satellite transmission can be booked on a ratecard basis.

Star Cam

Star Cam

Is there ONE player on the pitch who is especially important for you? With our Star Cam you can always keep an eye on him. Powered by AI algorithms and our live match data, we can easily select and change players at any time. This ratecard service will be made available from this season onwards in every stadium i.e. in all 18 Bundesliga clubs - the range of local stars has no limit! Additionally engage on your digital channels and choose the vertical Star Cam option in 9:16. Feel free to reach out to us anytime if you want to test the Star Cam!

My Story

My Story

This adapted interview formats (previously known as Interview of the Month) will feature Bundesliga's biggest stars in a unique setting on a monthly basis. As we know that there is a demand for authentic stories, we will ask the Bundesliga stars to tell their story not only about the highlights, but also the challenging times in their career.

Weekly & Monthly Localised Elements

Weekly & Monthly Localised Elements

There are more than 700 languages around the globe and even if we cannot serve all of them, we are happy to announce that the localised elements will be available in English, Spanish, French and Portuguese from this season onwards. Bundesliga-dedicated storytelling clips with a focus on local stars and stories enhance your programming and your digital platforms - from now on in even more languages!

Bundesliga 2

Bundesliga 2

The next Bundesliga 2 season will be an exciting one again and we will continue to offer 2 matches per round with English commentary, while all matches will be enhanced with English live match graphics if you decide to take them via live streams. And of course, we will continue with our in-match and customised clips offering, plus selected social media content every week.

Your Local Contacts

Henning Brinkmann
Head of EMEA
+49 69 65005 287
Robin Austermann
Head of Europe & Latam
+49 69 65005 237
DFL Deutsche Fußball Liga GmbH
+49 69 65005 0
info@bundesliga.combundesliga.com
Bundesliga International GmbH
+49 69 65005 0
info@bundesliga-international.combundesliga-international.com
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