What’s New 2019/20
Our latest products for this season
This is what you and your audience can expect from the upcoming Bundesliga season. We’ve further optimised our products and services, introducing more game-changing innovations, as we do every season. Based on our customer feedback and suggestions, we’ve invested in new and enhanced formats, including more localised clips, advanced state-of-the-art technology in content production and enhancements (AI, Augmented Reality). We also bring fans more engaging interviews with Bundesliga's star players all around the week and matchdays. We hope you love what we have planned for Season 2019/20 to keep your subscribers and viewers hooked on Bundesliga content and promotions.
What’s New 2019/20
Our latest products for this season
This is what you and your audience can expect from the upcoming Bundesliga season. We’ve further optimised our products and services, introducing more game-changing innovations, as we do every season. Based on our customer feedback and suggestions, we’ve invested in new and enhanced formats, including more localised clips, advanced state-of-the-art technology in content production and enhancements (AI, Augmented Reality). We also bring fans more engaging interviews with Bundesliga's star players all around the week and matchdays. We hope you love what we have planned for Season 2019/20 to keep your subscribers and viewers hooked on Bundesliga content and promotions.

Localised Clips

For every matchday, we can provide AI-generated digital clips, i.e. in-match clips for all matches and localised best-of clips, such as compilations of goals scored from your local (national team) players. The content is now ingested live, meaning we can deliver the clips within the respective matchday – a significant distribution enhancement over last season.

Augmented Reality

Improve your coverage with AR-enhanced pre-match stand-ups, available for selected Top Matches via our Multilateral Onsite Position. This ratecard service allows you to upgrade your stand-ups with your own AR channel logos or editorial graphics (e.g. localised player comparisons). In addition, world feed commentator stand-ups will also be available as a free service for all broadcasters.

Pre-Match Interviews

As part of the world feed for all international Top Matches, we’ll be broadcasting interviews with club representatives as the players arrive for the match. The representatives (head coaches, directors) will give a statement on their match outlook in English or their mother tongue. This will be a fixed element in the top match rundown and is subject to availability.

Interview of the Month (stand-alone format)

Due to popular demand, we’ve expanded Interview of the Month with Borussia Dortmund legend Patrick Owomoyela as a stand-alone editorial interview format. Once a month, the former national player will meet with a Bundesliga star (10 times per season) as a fully produced editorial format (i.e. with English voice-over and graphics) and distributed via Sportcast's file delivery platform.

Your Local Contacts

Henning Brinkmann
Manager Sales Europe/Africa
+49 69 65005 287
Robin Austermann
Manager Sales Europe/Latin America
+49 69 65005 237
DFL Deutsche Fußball Liga GmbH
+49 69 65005 0
info@bundesliga.combundesliga.com
Bundesliga International GmbH
+49 69 65005 0
info@bundesliga-international.combundesliga-international.com
© 2019 DFL Deutsche Fußball Liga e.V.