What’s New 2021/22

Our latest products for this season

For the upcoming Bundesliga season we’ve further optimised our products and services, introducing more game-changing innovations, as we do every season. Based on our customer feedback, we’ve invested in new and enhanced formats and in advanced state-of-the-art technology in content production and distribution to keep your audience hooked on Bundesliga content and promotions for the new season 2021/22.

What’s New 2021/22

Our latest products for this season

Bundesliga 2

SV Werder Bremen, FC Schalke 04, Hamburger SV, FC St. Pauli, 1. FC Nürnberg - just to name a few. No question, the line-up for the upcoming Bundesliga 2 season is impressive. We are pleased to announce our Bundesliga 2 product offering which allows us for the first time to offer Bundesliga 2 globally: All 306 Bundesliga 2 matches will be offered as graphics-dirty HD feeds with international sound (no commentary) and via live stream distribution. For all matches you can also receive in-match clips, all goals highlights and customized clips, e.g. with your local stars. For selected matches we can also offer you our Social Media Matchday Feed with customization options, as well as selected social media content during the week.

Bundesliga Matches

Star Cam

Is there ONE player on the pitch who is especially important for you? With our Star Cam you can always keep an eye on him. Powered by AI algorithms and our live match data, we can easily select and change players at any time. This ratecard service will be available for all FC Bayern München and Borussia Dortmund home matches, including Supercup.

Bundesliga Matches

Interactive Feed

One of the most innovative Bundesliga products. Especially designed for OTT and mobile platforms, the Interactive Feed allows your users to consume football in a complete new way. They can create their personalised Bundesliga conference for parallel matches, watch Highlights whenever they want, check live stats and line-ups at any time - and this all without leaving the main screen. For the Bundesliga conference, the users can either receive smart notifications based on their preferences, or let the AI guide them through the matchday so that they will never again miss any relevant match action. And there are many more features available: localised graphics in various languages, multi-audio support, voting tools, additional interactive editorial (e.g. pre-match studios) and commercials elements (clickable ads/banners). Tune in and get inspired!

Bundesliga Matches

Multilateral Onsite Position - Remote

Exclusive interviews from the sidelines of the match, conducted by your reporter who doesn´t necessarily have to be onsite and might conduct it from your own studio? In times of Covid-19 new ways had to be found to overcome travel restrictions: In order to give everyone the opportunity to conduct interviews in the stadiums, the Bundesliga offered interview positions with remote connection. The remote Multilateral Onsite Position proved to work excellent and many exclusive interviews with Bundesliga stars made their way into the studios despite the challenging times. To build up on that the Bundesliga continues to offer this cost-effective service.

Match Interviews

Bundesliga Analysis

A new Bundesliga show is on its way! Outstanding statistics and data become more and more relevant in every field - and the Bundesliga has a lot of them to share. The new Bundesliga show - Bundesliga Analysis - is packed full of fascinating data-driven stories featured by the well-known Bundesliga Match Facts. From this season onwards the Bundesliga is happy to offer the new format twice per season to enhance data-driven storytelling.

Seasonal Content

In-Match & Customized Clips -Extended

You are well aware of our extensive In-Match and Customised Clips offering but there is so much more on matchdays: bus arrivals, fan color shots (hopefully!), player warm-ups, interesting match previews by head coaches before the match and emotional interviews by players after the match. All of this worldfeed content will be additionally provided as separate clips for your programming and platforms so that you can easily make use of it. This service will also replace the Instant Highlights Feed which was only available on Saturdays.

In-Match & Customized Clips

Editorial Halftime Content

There are many things fans can do during halftime of a football match. The most simple one is: stay where you are and continue watching. And as long as there is no halftime show or commercials (or if you are an OTT platform), the Bundesliga wants to make you an attractive offer: stay with us on the worldfeed and watch the best compilations from the current Bundesliga season.

Bundesliga Matches

Top Match Promotion Clips

The Top Match Promotion Clips belong among others to the most popular and best-established products to create tune-in for the upcoming matchday. To enrich the clips with more authenticity Bundesliga provides from this season onwards one additional clip per matchday which comes as a hybrid version - English voice-over and German live calls! Transfer the emotions of the German commentators to your audience to get them hooked for the top matches! On top of that Bundesliga extends the Top Match Promotion Clips production with clips in 9:16 for selected matches to even better serve the needs for digital use cases on all your social media channels.

Promo & Trailer Content

Your Local Contacts

Henning Brinkmann

Senior Manager EMEA

+49 69 65005 287

Send Email

Robin Austermann

Senior Manager Europe & Latam

+49 69 65005 237

Send Email

DFL Deutsche Fußball Liga GmbH

+49 69 65005 0

info@bundesliga.com bundesliga.com

Bundesliga International GmbH

+49 69 65005 0

info@bundesliga-international.com bundesliga-international.com

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