Season Content Toolkit
Toolkits and content for all year around
Passion doesn't take a break. With the Season Content Toolkit you can work all year around. The Media Days offers you detailed access to clubs, there is lots of content to offer fans to keep audiences entertained throughout the year. Keep up interest and engagement by producing your Bundesliga shows and trailers by making use of the Media Kit & Promotion Trailer Kit as well as the Clip Rule Creator. And use the Show and Format Icons to enable an easy and appealing Bundesliga content presentation on your platforms.
Season Content Toolkit
Toolkits and content for all year around
Passion doesn't take a break. With the Season Content Toolkit you can work all year around. The Media Days offers you detailed access to clubs, there is lots of content to offer fans to keep audiences entertained throughout the year. Keep up interest and engagement by producing your Bundesliga shows and trailers by making use of the Media Kit & Promotion Trailer Kit as well as the Clip Rule Creator. And use the Show and Format Icons to enable an easy and appealing Bundesliga content presentation on your platforms.
Media Days
  • Generic and individualised player stand-ups and interview to promote your channels
  • Summer and Winter Media Days
  • English and native language of the players
  • Production of club-specific content at dedicated Media Days with all 18 Bundesliga Clubs
  • Individualised content upon request
  • Released: Approx. 10 Days after the respective Media Days
  • Distribution: B2B Portal
Media Kit & Promotion Trailer Kit
  • Bundesliga brand elements and rough cut material for your own (trailer) production including stars, slow-motion as well as fan and stadium footage from every club
  • Media Kit: Bundesliga brand elements including on-air graphics and Bundesliga opener/closer
  • Promotion Trailer Kit: 1 dedicated trailer kit per club (18 in total) with update delivered after winter break for each club
  • Duration: 15 minutes to 30 minutes
  • International sound
  • Released: 2 weeks before season starts and updated after the winter break
  • Distribution: B2B Portal
Digital Bundesliga fixtures
  • Latest fixtures and accompanying production information shortly after officially released by the DFL (online available)
  • Digital fixtures overview for Bundesliga and Bundesliga 2 matches
  • Select matchdays and/or download your selection conveniently as PDF or Excel file
Show and Format Icons
  • Thumbnail toolbox for all Bundesliga formats available in various sizes and formats to enable an easy and appealing Bundesliga content presentation on your platforms
  • Clean version and editable artworks/graphics available. Customisation possible.
  • Released: Throughout the season
  • Distribution: B2B Portal
Clips Rule Creator
  • Creat your own customised highlights clips (near live & compilations), categories upon request and can be individualized to broadcaster needs
  • On-demand production possible by briefing in your own rules
  • Available for Bundesliga and Bundesliga 2
  • English and international sound (BL2: 2 matches with English commentary, all matches with international sound)
  • Video format in mp4

Your Local Contacts

Henning Brinkmann
Head of EMEA
+49 69 65005 287
Robin Austermann
Head of Europe & Latam
+49 69 65005 237
DFL Deutsche Fußball Liga GmbH
+49 69 65005 0
info@bundesliga.combundesliga.com
Bundesliga International GmbH
+49 69 65005 0
info@bundesliga-international.combundesliga-international.com
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